EOFY Branding Goldmine: Why this is the best time to leverage branded merchandise

June is in full swing, and with it comes one of the most crucial periods on the Australian business calendar—EOFY (End of Financial Year).
Businesses are crunching numbers, and wrapping up financials, and—savvy ones—are seizing this golden opportunity to amplify their brand visibility.
But what if we told you there’s a way to combine clever marketing with smart spending?

Welcome to the world of branded merchandise, where your EOFY marketing budget doesn’t just disappear—it works overtime to grow your brand.

 

Why EOFY is the perfect season for branded merchandise

EOFY isn’t just about tax time—it’s also a season when businesses are more open to spending strategically, grabbing last-minute deductions, and locking in value-packed deals.
And here’s where branded merchandise steps into the spotlight.

Rather than spending to save, why not invest to promote?
EOFY is one of the few times in the business calendar where you can boost brand awareness, thank loyal customers, and equip your team—all while taking advantage of seasonal offers.

 

Our EOFY Offer: Free design printing on Vacuum Cups

This EOFY, we’re helping brands like yours get more for less.
Order our popular vacuum-insulated cups—perfect for both hot and cold drinks—and we’ll print a design around the vacuum cups for free, but keep in mind there’s a fee for printing the logo.

It’s a simple way to keep your brand in your audience’s hands (literally) every single day.

 

How EOFY branded merchandise creates impact

 

1. Visual Marketing That Travels

Branded merchandise is like a walking billboard.
Whether a vacuum cup on a desk or a polo shirt at an event, your brand goes wherever your customer does.
Unlike digital ads, this is tangible marketing with high retention and visibility.

 

2. Better ROI Than Traditional Ads

EOFY is when businesses think about the budget—and rightly so.
Branded merchandise offers longevity. A single item can create hundreds (even thousands) of impressions over its lifetime, all for the cost of a one-time production.
Compare that to a social media ad that disappears in 24 hours.

 

3. Appreciation for Clients and Employees

EOFY is also a moment of reflection and recognition.
Use it to show gratitude to clients, customers, and your team.
A well-designed, practical branded item says “thank you” in a way that’s memorable and appreciated—something no email or LinkedIn message can replicate.

 

4. Brand Consistency Across Touchpoints

EOFY is when companies re-evaluate their branding.
Matching merchandise like cups, apparel, tech accessories —creates a unified, professional presence.
Whether for your internal team or external partners, consistency builds trust and recall.

 

5. Tax Benefits & Strategic Spending

Let’s not forget the obvious: EOFY purchases are tax-deductible.
Many companies use this time to stock up on essentials, invest in marketing, and set the tone for the year ahead- branded merchandise checks all those boxes.

 

Make your brand matter this EOFY

At The Branding Studio, we help businesses of all sizes create custom promotional merchandise that doesn’t just look good—it works hard.
From eco-friendly drinkware to winter-ready apparel, we tailor every item to reflect your brand values and market positioning.

This EOFY chooses to make an impact.
Whether it’s rewarding your loyal clients, rebranding your team kit, or just wanting to be remembered at the right time—we’re here to help you do it right.

 

 Ready to get started? Contact us today for your FREE design printing offer on our vacuum cups and let’s build something memorable this EOFY.