The brand of a business tells a story, a personality that consumers are able to identify and relate with. Research suggests that consumers’ judgement of your brand often occurs within 90 seconds of exposure (Krywulak, 2017). This judgement is significantly influenced by colour. More than ever, marketers have the ability to manipulate consumers’ perception of a brand through colour. Your logo can paint a thousand words. With our innovative team of designers at RJS, together we can build a story behind the brand. We can offer chic apparel that aligns with your brand’s personality.
Society often underestimates the power of colour. However, 80% of consumers suggest that colour is significantly responsible for brand recognition (Dash, 2020). The colour trends of 2020 offer a wide range of opportunities for your brand to be fresh and chic.
Let us revolutionise your visual merchandising by carefully selecting colours that align with both your brands personality and 2020 trends…
EXUDE CONFIDENCE WITH FIERY, RED HUES
This high energy colour will add a sense of determination to your brand’s personality.
BE RELIABLE WITH FADED DENIM
Add a touch of faded denim, like your favourite pair of jeans, this colour is reliable and dependable. Perhaps compliment this base colour with your bold and vibrant logo.
SCREAM SUSTAINABILITY THROUGH ORGANIC HUES
As a society, we are becoming more aware of our carbon footprint. In particular, our desire to be more socially responsible. Therefore, organic green hues are becoming more popular amongst the fashion industry. Let these soft, natural tones show consumers that you value sustainability.
BE CHIC WITH PINK
Let coral pink hues add a level of chic to your apparel.
BE OPTIMISTIC THROUGH SAFFRON HUES
Let deep saffron add a level of sophistication and optimism to your promotional products.
STAND OUT WITH EMERALD SHADES
This rich chive is a chic, neutral shade that will be a great feature in your logo or apparel.
THE POWER OF WHITE
Don’t underestimate the power behind crisp, white apparel. Inspired by Japanese minimalism, it is a simple yet effective way to add a level of elegance and class to your visual merchandising.
Let’s work together to be bold. Put your trust in our expert designers at RJS to style your visual merchandising. Let’s compliment your logo with chic apparel, sophisticated promotional products and appealing signage. Together, we can build a story behind your brand.
Dash, Burst. “How to Use the Psychology of Colours When Marketing” Small Business Trends, 07 Jan.2020. https://smallbiztrends.com/2014/06/psychology-of-colors.html
Krywulak, Christopher. “How Do Visuals Influence Consumer Behavior?” IQmetrix, 22 Mar. 2017, www.iqmetrix.com/blog/how-do-visuals-influence-consumer-behavior.